culturoscoPe

Niche is the new mainstream - How to use the platforms stats to find your audience ?


The workshop includes a focus on digital marketing in the music industry : On which platforms is marketing being played out at the moment. Which campaigns do we play out and what makes sense when it comes to sustainably building up an artist in his own musical niche. How do we play out the marketing, and what must be paid attention to. How do we communicate visually to get results. Examples are used to show what can work. How do the algorithms work on the streaming platforms, and how can we influence them, e.g. with marketing.